The engagement score is calculated as a combination of the influencer’s share of total Likes and Retweets, weighted as follows:

• Likes Contribution = Influencer’s Likes / Total Likes × 40%
• Retweets Contribution = Influencer’s Retweets / Total Retweets × 60%
• Engagement Score = Likes Contribution + Retweets Contribution

For example, Influencer A’s score is calculated as:

• Likes Contribution = 50/177×40%=11.30%
• Retweets Contribution = 20/69×60%=17.39%
• Total Engagement Score = 11.30%+17.39%=28.69%